In a crowded restaurant taproom scene, how can a new establishment craft a brand experience that welcomes new patrons while standing apart from the crowd?
The Blue Plate Restaurant Company selected Bolster to craft a unique identity and brewpub experience for their newest restaurant venture in the North Loop of Minneapolis.
Located in a pre-prohibition, turn-of-the-century warehouse, the restaurant and brewpub yearned for a utilitarian design with a modern energy. Embracing the “perfectly imperfect” nature of handcrafted goods and early industrialization, Bolster created a brand that celebrates the artistry of a time when both human genius and imperfections were reflected in finished products.
Valerie Janssen // Red Brick Health Stories